BIG DAY OUT
2024
The identity design for Big Day Out uses a gradient palette of orange, aqua, pink, and white, reflecting the festival’s energy and Sydney’s summer, where the music festival takes place. Orange represents heat and passion, aqua connects to the ocean, pink adds a playful touch, and white provides balance. Abstract wave-like lines flow across the design. They are inspired by soundwaves and ocean currents, symbolizing music and movement. These fluid forms create a sense of continuous energy, reinforcing the festival’s immersive experience
