CUBIX by IKEA
Brand Identity, 2025
Cubix is a children’s toy brand under IKEA that encourages learning through building. Designed for kids to assemble themselves, the toys turn play into a hands-on, engaging experience. The brand reflects IKEA’s core values of functional design and accessibility, extending its “build-it-yourself” philosophy into a playful, educational context. The visual language draws from the forms of nodes and connectors, reinforcing ideas of construction and connection. The color palette is loosely inspired by IKEA’s signature tones, expanded with subtle, vibrant accents to create a more playful and child-friendly identity.
Images generated using Gemini
The Cubix Family Festival is an interactive event designed to introduce the brand to children and families through hands-on experience. It offers a space for kids to play, build, and engage directly with the toys, allowing them to explore Cubix’s focus on creativity, problem-solving, and self-led learning in a fun, immersive environment.
Images generated using Gemini
