MOE'S CAFE
Brand identity, 2025
Moe's cafe is a student run cafe at the School Of Visual Arts. For the rebrand I was inspired by the idea that New York City is SVA's campus. The design draws from the city's iconic street signs, geometric forms and grid system, symbolizing the city's structure and it's constant movement.
I built a design system of deep reds, yellows, and greens, combined with patterns based on the streets and stop signsthat reflect the rhythm of New York streets. The resulting brand identity feels bold, dynamic, and deeply connected to the city environment.
